A full immersion week on Media Market analysis, identifying size and shape of main and emerging media (tv and radio broadcasting on old and new communication platforms, publishing, videogames...), their structure and value chain, cost structure and revenues source, together with main legislation issues, existing cross-national databases, and practical applications.
Mission: to give participants a clear and wide vision on Media Markets, on methodologies for collecting and reading data, and practical training on how to plan and implement market surveys.
Suitable candidates: national and international institutions officers, private firms top management.
Course frequency: 30 hours (6 hours per 5 days)
Project responsibles: Flavia Barca, Andrea Marzulli (see CV enclosed)
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