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| IEM - Institute for Media Economics |
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Observatory on Markets and VOD (Video On Demand) and ITV (Interactive Television) Initiatives |
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Scientific Coordination: Emilio Pucci
Promoters: e.Bis Media S.p.a.
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The VoD Observatory is conceived as an ongoing monitoring service of the status and evolutions of the emerging VoD (Video On Demand) and ITV advanced services market.
The Observatory is implemented yearly and it allows client businesses to follow the main VoD initiatives in the following countries timeliness but cost-effectively:
· France· Germany· Great Britain· Spain· USA
For each country/market, analytical files will be prepared concerning:
1. actors and services that have been or are being started;
2. analysis of the offered contents (genres, typology, offer models etc.);
3. marketing & pricing;
4. qualitative and quantitative output indicators (number of users, churn rate, profitability, consumption, expressed preferences, etc);
5. offer of “neoeditorial services” (T-commerce, betting, gambling, polling, messaging, B2B services, etc);
6. aspects of trade advertisements (interactive advertising, etc). |
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| Start Date: |
01-Nov-2003 |
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| End Date:
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31-Dec-2004 |
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